Shchelkovo Agrochem
Client
Shchelkovo Agrochem, a leading company in the agricultural chemicals industry in Russia. Shchelkovo Agrochem sought to undergo a comprehensive rebranding process to rejuvenate their image and establish a fresh corporate identity.
Our agency, BBDO, was thrilled to take on the challenge of designing their new branding elements, including a logo, print materials, and more, all featuring nature-inspired colors.
My role
As the designer on this project, my role included the precise typesetting of the brand guidelines, ensuring that every aspect of the new identity was accurately represented. The brand guidelines provided a comprehensive blueprint for consistent implementation of the new brand across all touchpoints.
Logo
The first step of this exciting project was to develop a captivating logo that would embody the essence of Shchelkovo Agrochem. Drawing inspiration from the company's commitment to nature and sustainability, we crafted a logo that beautifully reflected their agricultural roots and their focus on eco-friendly practices. The result was a harmonious blend of modern aesthetics and natural elements, which conveyed Shchelkovo Agrochem's dedication to the environment.
To further elevate the brand's presence, we created a captivating animated version of the logo. This dynamic logo animation breathed life into the brand, creating a memorable and engaging visual identity that left a lasting impression on viewers.
Typography
The print and digital materials played a crucial role in the rebranding process, and we meticulously designed them to reflect the new corporate identity.
Brochures, flyers, and web-page were infused with soft, earthy colors that represented the company's strong connection to the natural world.
In addition to the elements mentioned earlier, our collaboration with Shchelkovo Agrochem extended to the development of essential corporate documents.
We meticulously crafted a suite of corporate materials, including letterheads, business cards, and envelopes, that harmoniously integrated the new branding elements. These documents were designed to exude professionalism and reinforce Shchelkovo Agrochem's strong corporate identity in all their communications.
The press module was another significant contribution to Shchelkovo Agrochem's rebranding efforts. We designed a visually appealing and informative module that featured the latest company news, industry updates, and product highlights. The module was strategically placed on their website, allowing visitors and stakeholders to stay informed about the company's achievements and innovations.
Moving beyond digital platforms, our agency also developed eye-catching outdoor advertisements that effectively communicated Shchelkovo Agrochem's brand message to a wider audience. From billboards to banners, our designs stood out in the urban landscape, captivating passersby and creating brand awareness on a larger scale.
Additionally, we created a captivating corporate presentation to showcase Shchelkovo Agrochem's story, values, and product offerings. Collaborating closely with the team, I took a hands-on role in crafting and fine-tuning the presentation's content and visuals. The result was a compelling narrative that left a lasting impression on the audience, highlighting the company's strengths and vision.
Throughout the project, our agency's passion for design excellence shone through every detail. Our nature-inspired designs not only refreshed Shchelkovo Agrochem's image but also amplified their brand impact within the agricultural industry.
I am proud of the role I played in Shchelkovo Agrochem's successful rebranding journey and are confident that the new logo, print materials, animated logo, and video will reinforce their position as a forward-thinking and environmentally conscious leader in the agricultural chemicals sector.
