Project Overview
Project Overview
WeDance is a community-driven platform designed for dance enthusiasts, instructors, DJs, musicians, and creatives to connect, exchange contacts, and discover schools and venues.
My role as a UX/UI designer involved conducting user research, testing platform features, and supporting content production.
WeDance is a community-driven platform designed for dance enthusiasts, instructors, DJs, musicians, and creatives to connect, exchange contacts, and discover schools and venues.
My role as a UX/UI designer involved conducting user research, testing platform features, and supporting content production.
First Design Sprint: Interviewer Role
First Design Sprint: Interviewer Role
First Design Sprint: Interviewer Role
The first design sprint focused on testing the Salsa Lady Styling course page by dance instructor Yarima Rodriguez.
The goal was to evaluate how users perceived course details, pricing, and accessibility. Additionally, we explored the need for course narration, as the original content was in Spanish, and the effectiveness of subtitles.
The first design sprint focused on testing the Salsa Lady Styling course page by dance instructor Yarima Rodriguez.
The goal was to evaluate how users perceived course details, pricing, and accessibility. Additionally, we explored the need for course narration, as the original content was in Spanish, and the effectiveness of subtitles.
Key Responsibilities:
Conducting 3 user interviews
Preparing the interview script and scenario
Analyzing insights from interviews
Testing the effectiveness of the course advertisement
Editing promotional video iterations
Key Responsibilities:
Conducting 3 user interviews
Preparing the interview script and scenario
Analyzing insights from interviews
Testing the effectiveness of the course advertisement
Editing promotional video iterations
Results:
Users found pricing and course details somewhat unclear
Subtitles were not always effective for non-Spanish speakers
The third advertisement iteration, focusing on Yarima’s background, was the most successful in gaining user trust
Results:
Users found pricing and course details somewhat unclear
Subtitles were not always effective for non-Spanish speakers
The third advertisement iteration, focusing on Yarima’s background, was the most successful in gaining user trust
Second Design Sprint: Recruiter Role
Second Design Sprint: Recruiter Role
Second Design Sprint: Recruiter Role
The second design sprint aimed to test the Artists Page, a section dedicated to dance instructors. My responsibility was to recruit dance teachers for user testing.
The second design sprint aimed to test the Artists Page, a section dedicated to dance instructors. My responsibility was to recruit dance teachers for user testing.
Key Responsibilities:
Finding and reaching out to potential interviewees
Coordinating interview scheduling
Conducting 3 user interviews
Gathering feedback on profile usability and discoverability
Key Responsibilities:
Finding and reaching out to potential interviewees
Coordinating interview scheduling
Conducting 3 user interviews
Gathering feedback on profile usability and discoverability
Results:
Participants highlighted the need for better filtering and search functions
More detailed artist profiles increased user engagement
A blog article about the recruiting process was published
Results:
Participants highlighted the need for better filtering and search functions
More detailed artist profiles increased user engagement
A blog article about the recruiting process was published
Additional Roles:
Video Editor & Product Owner
Additional Roles:
Video Editor & Product Owner
Beyond user research, I took on responsibilities in content production and product management:
Beyond user research, I took on responsibilities in content production and product management:
Video Editing:
Produced advertising content for the Salsa Lady Styling course
Edited subtitles for platform announcements in multiple languages
Created videos for the "Follow Me" location showcase series
Video Editing:
Produced advertising content for the Salsa Lady Styling course
Edited subtitles for platform announcements in multiple languages
Created videos for the "Follow Me" location showcase series
Product Owner:
Temporarily assumed the role of Product Owner during team restructuring
Studied Scrum Guide and attended daily developer meetings
Assisted in sprint planning and task management
Product Owner:
Temporarily assumed the role of Product Owner during team restructuring
Studied Scrum Guide and attended daily developer meetings
Assisted in sprint planning and task management
